LORDSTOWN, Ohio – Production of the much-anticipated 2011 Chevrolet Cruze, which features the spaciousness and amenities of a midsize car with the fuel economy and price of a compact, was celebrated today with red, white and blue models symbolically declaring that a world-class small car can be assembled in America by a domestic company.

The first vehicles for delivery to buyers were driven off the line at GM’s Lordstown, Ohio plant in front of GM employees, dignitaries, union representatives and community members.

Cruze is already Chevrolet’s top-selling car worldwide this year, with more than 165,000 sold, and second only to the Silverado full-size pickup for all Chevrolet vehicles – even before sales begin this month in the United States.

“We are delivering a car with the quality which Americans desire matched with features they would not expect in this segment, from 40 mpg on our Eco model to 10 airbags as standard across the range,” General Motors North America President Mark Reuss said. “Of equal importance, we are working to redefine the views on a domestic carmaker building such a car here in the United States.”

When the first Cruze sedans arrive at U.S. dealerships, they will offer consumers more for their money, with class-leading standard safety features, expected class-leading fuel economy, and more standard equipment than competitive vehicles.

With a starting price of $16,995, the Cruze includes 10 air bags, StabiliTrak electronic stability control with rollover sensing, traction control, anti-lock brakes, collapsible pedal system, and OnStar with Automatic Crash Response.

“Our new body shop is among the best in the world. Our team is inspired and energized by the build of the Cruze. It’s a safe and reliable compact car with that mid-size experience,” said Dave Green, president of UAW Local 1714 at the Lordstown Metal Center.

Source: http://publish.media.gm.com/media/us/en/news/news_archive.brand_gm.html

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There is no shortage of world firsts for Chevrolet at the forthcoming Paris Motor Show, and joining the Orlando MPV and Cruze hatchback show car will be the all-new Chevrolet Aveo 5-door.

The car will go on sale in the United States and Canada in 2011.

The Aveo RS show car was displayed at the Detroit and Geneva motor shows earlier in 2010, and the final production-ready car looks every bit as compelling as the show car.

Entering the highly competitive global small car segment, striking design elements of the new Chevrolet Aveo include the dynamic looking front with its exposed twin-headlamps and Chevrolet’s signature dual port grille, compact taut body panels with a rising shoulder line and short rear overhangs, rear door handles “hidden’ in the c-pillar and a ‘body in, wheels out’ profile.

Reminiscent of the recently introduced Spark in Europe, the new Aveo is designed to appeal to younger customers with its sporty hot-hatch look. A four-door sedan variant will launch in Europe alongside the hatch next summer. Both hatch and sedan are practical small cars providing ample interior space.

Final specifications of the new Aveo will be carefully tailored to each market in which it’s offered.

Wayne Brannon, president and managing director of Chevrolet Europe says: “It’s just such an exciting time to be at Chevrolet; in Aveo we have a car which is ready to compete against the best in the small-car segment.”

The new Aveo is longer and wider than the current model, giving it a spacious interior and cargo volume that is among best in class. The interior design perhaps holds even more surprises than the outside, in particular the motorcycle-inspired instrument cluster which features an analog tachometer combined with a digital speedometer.

Blue backlighting is featured on the center console, while the whole of the front cabin is enveloped in a wraparound fascia. This can be color-coded and flows from the dash into both the driver’s and front passenger’s doors. Aveo’s interior provides consumers with high quality materials as well as multiple storage spaces in the center stack and a modern audio system with USB, auxiliary-in and Bluetooth functionality.

Source: http://publish.media.gm.com/media/us/en/news/news_archive.brand_gm.html

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ATLANTA — Chevrolet is the platinum sponsor for the inaugural Modern Media Man (M3) Summit for men and dad bloggers to be held in Atlanta this weekend.

“Men and dad bloggers continue to show their influence online and this can’t be ignored by marketers,” said Chris Perry, U.S. vice president, Chevrolet Marketing. “The M3 Summit offers Chevrolet an opportunity to foster positive relationships and help bring added recognition to this emerging sector of social media.”

Organizers have arranged to bring together a full range of men’s social media practitioners; bloggers, podcasters, video bloggers, online TV and radio broadcasters, consumers and small business owners for the event.

“The Modern Media Man Summit was designed to bring big brands together with the increasing number of men and dad bloggers involved with social media,” said Debbie T. Lawrence, M3’s co-founder. “Bringing Chevrolet to M3 as a Platinum Sponsor far and away exceeds our expectations and we are honored this internationally recognized brand is so active in our upcoming event.”

With its sponsorship, Chevrolet is providing a limited number of vehicles that will be used by selected men and dads across the country to drive to the Atlanta venue. During the cross-country adventure, those using the cars will provide social media updates via such sites as Twitter, Facebook, their blogs, FourSquare and Whrrl as part of their participation.

Chevrolet will also support Cell Phones for Soldiers by collecting used cell phones at the summit. The first 100 donors will receive a preloaded 60-minute phone card. Cell Phones for Soldiers will recycle the phones, and use the proceeds to provide pre-paid calling cards and cell phones to troops serving in the U.S. Armed Forces.

Source: http://publish.media.gm.com/media/us/en/news/news_archive.brand_gm.html

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DETROIT – Television and movie star Tim Allen will be the voice of Chevrolet, beginning with the TV advertising for the all-new 2011 Chevrolet Cruze. The first ads for the Cruze will air next Tuesday, Sept. 7, Chevrolet announced today.

“Tim Allen brings the right combination of a recognizable voice with the credibility, likeability and humor that will connect with viewers,” said Joel Ewanick, vice president, U.S. marketing, General Motors. “His passion for all things cars makes him the perfect match for the Chevrolet brand.”

Allen is best known for his work in television’s “Home Improvement” and movies including the “Toy Story” trilogy, as the voice of Buzz Lightyear, and “The Santa Clause” franchise. He is a native of the Detroit area and has a long-standing love affair with automobiles.

Allen has an extensive car collection, including personally designed versions of a 1996 Chevrolet LT5 Impala SS, a 2000 Cadillac DeVille DTSi.

“Everyone knows Tim Allen is a ‘car guy’ with Michigan roots,” said Debbie Crispin, owner, Bill Crispin Chevrolet of Saline, Mich. “What a great voice for Chevrolet.”

Allen will debut in the advertising for the all-new Chevrolet Cruze, which will use accolades from the news media and comparisons to competitive cars in the compact segment to introduce the Cruze to the marketplace. These ads will be followed by additional television ads with a large social media component, product integration in relevant shows and events, as well as advertising specific to the features and benefits of the Cruze.

“Tim Allen will be the voice in our Cruze advertising, but the car will be the star,” Ewanick said. “Our communication on the Cruze will highlight the car, its features and its competitive advantages.”

Source: http://publish.media.gm.com/media/us/en/news/news_archive.brand_gm.html

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The story of the Chevrolet Cruze goes from strong to stronger with the latest chapter heralding the launch of a new 5-door hatchback model, further evidence of Chevrolet’s commitment to bring value for money in every segment in which it competes.

The new Chevrolet Cruze 5-door hatchback will go on sale across Europe mid 2011, followed by other global markets. While the Cruze sedan will arrive at U.S. dealers in September, the Cruze hatchback will not be offered in the U.S. market.

A show car version of Chevrolet’s compact hatchback will be seen for the first time at the Paris Motor Show, on September 30. It will be one of four world Chevrolet premieres at the show.

With the introduction of the new Cruze hatchback, customers have an alternative body style to the traditional sedan.

According to Wayne Brannon, president and managing director of Chevrolet Europe, the potential for meeting further customer demand is significant. “Cruze is turning out to be a real success story. We are selling it in 70 countries around the world and it is our top-selling passenger car globally.”

“Hatchbacks play a critical role in many markets. For instance, the total compact segment in Europe represents around 4.8 million units which is over a quarter of the total market, with hatchbacks representing around 65% of that volume,” Brannon said. “We therefore expect to see increased business in a number of regions.”

Source: http://publish.media.gm.com/media/us/en/news/news_archive.brand_gm.html

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